Why Everyone’s Learning Digital Marketing — You Should Too

Learning digital marketing offers students better jobs, freelancing, multiple income sources, and entrepreneurship opportunities, making it a valuable skill to learn in 2025-26.

Learning digital marketing skills will help you achieve your short—and long-term career and income goals faster. Why? Because over half the global population and businesses are now actively using the internet and digital platforms.

Digital platforms—which include social media, search engines, e-commerce sites, SaaS tools, AI-driven services, and more—are no longer optional; they are essential. Their reach and impact span across all demographics, from kids to seniors, students to professionals, employees to employers, and small businesses to multinational corporations.

This digital inclusion is creating countless opportunities in areas such as business development, job creation, education, startups, freelancing, and beyond. In this post, we’ll explore why learning digital marketing will be beneficial for you.

In this post, we’ll explore why and how learning digital marketing will be beneficial for you.

• What makes digital marketing such an essential skill?
• What expertise can you acquire within the digital marketing niche?
• What are the different purposes for learning digital marketing?
• What facts and figures support the growing importance of digital marketing?
  But let’s begin with the most critical question: Why are so many people learning—or wanting to learn—digital marketing?

Top 5 Benefits of Learning Digital Marketing for students in 2025-26

1. Start or Grow Your Own Business Online

You can use your digital marketing skills and platforms to launch a digital or online business, promote your brand, increase sales, generate leads, and build long-term awareness.
Case Studies for inspiration: Ladybugz Interactive Agency

Ladybugz Interactive Agency, a web design firm, shared its digital marketing success story on its website. During the pandemic, they pivoted their business model to offer flexible, remote services, which led to significant growth and recognition in the industry.

Types of Digital or Online Businesses You Can Start, Ranging from Small to Large:

• Logo, Thumbnail, Brochure, Social Media Banner, and Thumbnail Design Services
• LinkedIn Profile Optimization Services
• Blog or Website Search Engine Optimization (SEO) Services
• Content Writing / Copywriting Services
• eBook Writing Services
• Consultancy Services
• Website Design Services (WordPress/Wix/Squarespace)
• Affiliate Marketing Services
• SEO Services
• Email Marketing Services
• Landing Page Creation
• Google Ads Services
• Facebook Ads Services
• YouTube Channel Optimization Services
• Pinterest Marketing Services
• Tools-Based Websites (SAAS)
• eCommerce
• Drop shipping
• Online Courses (Digital Products)
• Podcast Creation and Monetization services
• And many more!

The point here is that starting an online business in the digital marketing niche these days doesn’t require a significant upfront investment. With just a laptop, an internet connection, and a good social media profile or portfolio website, you can get started.

Types of Businesses Benefiting from Search Engines, Social Media, and the Internet:

• Travel Agencies: Generating leads through Google Ads, Facebook Ads, and content marketing on platforms like YouTube and blogs.
• Educational Institutions: Using content marketing and social media to create engaging content, attract student communities, and increase enrolments.
• Merchants: Selling products online, including a rise in homemade item sellers utilizing eCommerce platforms.
• Companies: Hiring talented freelancers and finding qualified candidates through online job portals, making recruitment more efficient.
• Businesses: Expanding their reach through professional networks and platforms like LinkedIn.
• Hotels, Restaurants, and Local Service Providers: Using Google Business Profiles to appear in local search results, provide directions via Google Maps, and showcase customer reviews to boost credibility.

Nearly all types of businesses are leveraging the power of digital platforms to grow and thrive in today’s economy. Even governments and NGOs are taking advantage of digital platforms, political parties, websites, social media, content creation, videos, images, and various other media formats to expand their reach, align with their vision, and achieve their goals.

2. Build a career in a flexible and growing industry

Digital marketing is a fast-growing field, creating new jobs and business opportunities in areas such as social media, email marketing, content marketing, search engine optimization (SEO), and eCommerce.

One of the major benefits of working in digital marketing is the flexibility it offers—you can work from anywhere. Remote jobs and work-from-home opportunities are increasingly popular because digital marketing tools and platforms can be managed from a laptop or even a mobile phone. This is especially beneficial for freelancers and entrepreneurs looking to work independently or start their businesses.

The digital marketing industry offers a wide range of job roles, including SEO specialists, Facebook Ads experts, Google Ads experts, backlink experts, outreach specialists, content creators, and many others. While digital marketing is an umbrella term, it encompasses a variety of job roles, skills, and practices that cater to different aspects of online growth and engagement.

Companies, including small businesses, are utilizing the power of digital platforms to expand their reach and take advantage of opportunities in eCommerce, search engines, and social media. To do so effectively, they require skilled professionals, teams, and leaders in the digital marketing niche who can implement their plans and strategies efficiently.

This is why learning digital marketing is so important—especially for individuals looking to find a job within just four to five months of completing a digital marketing course.

With digital marketing skills, you not only become eligible for job opportunities but also have the potential to start your own side hustles, such as blogging, YouTube, or freelance services. This makes digital marketing courses highly valuable, as they provide career flexibility, job opportunities, and the potential for growth.

Following are the facts and figures about the digital marketing jobs and demands:

1. Digital Marketing Projects on Upwork – If you want to work as a freelancer after learning and completing a digital marketing course, look at the image below. It highlights the current number of projects available, which, as of now, stands at 18,197. These figures can grow or decrease over time—if I check again in two hours, the number might change. However, on average, we can estimate that at least 10,000 projects related to digital marketing are available daily.

And remember, Upwork is not the only freelance platform where you can find projects or remote jobs. There are many others, such as Freelancer.in, Fiverr, Guru, and various social media groups, as well as other techniques to get projects.
The key point here is that there is no shortage of freelance jobs or work related to digital marketing. By learning digital marketing, you can undoubtedly build a successful and rewarding career in this field.

As a freelancer, you can earn anywhere from $5 to $100 per hour or even more, depending on your skills, expertise, services, experience, and the value you provide. Your earnings also depend on the type of clients you work with.

Building a successful freelancing career takes time. In addition to digital marketing skills, it’s crucial to develop strong communication and sales (pitching) skills to attract high-paying clients and stand out in a competitive market.

Read Below Posts:

How Creating a Blog Can Help You Get a Digital Marketing Job

How a YouTube Channel will help you to get a Digital Marketing Job

2. Digital Marketing Jobs on LinkedIn

In the screenshot below, you can see the types of jobs and corresponding salaries for digital marketing roles. You can customize your search based on your location by typing queries like “digital marketing jobs in Bangalore,” “Chandigarh,” “Solan,” “Ludhiana,” and so on.

Additionally, platforms such as Indeed, Naukri.com, and LinkedIn allow you to explore job opportunities, view proof of job availability, and identify the specific skills required for each role.

There is no shortage of jobs in the digital marketing field. Not only can you find opportunities in digital marketing agencies and IT companies, but also in non-technology companies and organizations such as pharmaceutical, agriculture, travel, and manufacturing industries.

These days, almost every non-technology company wants to have a team of 2 to 3 in-house digital marketers because they understand the importance of digital marketing in this era.

As a beginner, after completing a digital marketing course, you might start working as a fresher. Even if you’re a graduate or have completed 10+2, you can be considered for entry-level jobs in digital marketing.

However, to get a good job or a high-paying salary in digital marketing, you need to focus on the following key aspects:

• Communication Skills – Strong English communication skills are essential and often a mandatory requirement for many corporate-level jobs.
• Comprehensive Knowledge – A solid understanding of digital marketing practices, channels, and trends.
• Expertise in a Niche – Developing expertise in one or two areas, such as becoming an SEO expert or Google Ads expert.
• Experience – Gaining 6 to 12 months of experience, even as a fresher, will significantly boost your prospects.
  

If you meet these four requirements, you’ll be able to command a higher salary. However, even as a fresher, starting with a salary of around ₹10,000 is perfectly fine and a good beginning. Initially, a higher salary is less important; what matters is that it’s enough to sustain yourself, especially if you’re relocating to a new city.

Your primary focus should be on building your profile, such as becoming an SEO Executive, Google Ads Expert, Social Media Marketer, or Social Media Manager. These roles will provide a strong foundation for your career, and with 1 year of experience, you can expect salaries of ₹20,000 to ₹30,000 or more.

After 3 to 5 years of experience, you’ll be in a position to build multiple streams of income in the digital marketing niche alongside your job. That’s the power of digital marketing—it provides the tools to build a successful career and financial growth.

Of course, there are challenges, but challenges exist in every field. They’re essential for personal and professional growth. If you work hard and persevere in the early stages of your career, the later stages will be much smoother.

Good guidance is essential, along with consistent effort, to grow in your career. If you have any doubts or need advice, feel free to contact me.

3. Create and Monetize Your Platforms

Learning digital marketing equips you with the skills to create and grow your online platforms, such as blogs, YouTube channels, or social media pages. By mastering content creation, SEO, and audience targeting, you can generate passive income streams.

For example, bloggers and YouTubers monetize their platforms through affiliate marketing, where they promote third-party products and earn commissions. You can also sell digital products (e-books, courses, etc.) or offer paid memberships. This not only provides financial independence but also empowers you to build an online presence that aligns with your interests and passions.

Syed Balkhi, founder of WPBeginner, started his blog to help others with WordPress tips. Over time, he expanded his platform and began earning money through affiliate marketing by promoting web hosting services and WordPress tools. Today, WPBeginner is one of the most visited WordPress blogs, and Syed has built a profitable business around his expertise.

Melyssa Griffin, a blogger and entrepreneur, turned her blog into a thriving business by using her digital marketing knowledge. She started selling online courses, and affiliate products and eventually built a membership site for her followers. Today, Melyssa makes six figures a year, largely due to her online platforms and digital marketing strategy.

4. Develop Personal Branding and Networking

Building your brand is essential for standing out in today’s competitive job market. Learning digital marketing can help you establish your brand through strategic content creation and social media presence. A strong personal brand can attract opportunities, help you network with like-minded professionals, and even lead to collaborations with brands or other influencers in your field.

Neil Patel, a digital marketing expert, built his brand through blogs, podcasts, and speaking at conferences. His brand now opens doors to partnerships with global companies, and he’s one of the most sought-after digital marketing consultants.

Gary Vaynerchuk, entrepreneur and social media personality, used digital marketing strategies to grow his personal brand. By consistently producing content across various platforms like YouTube and Instagram, Gary has created multiple businesses and built a massive following, which in turn opens doors to partnerships and collaborations with major brands.

Kritika Khurana, also known as That Boho Girl is a popular fashion influencer from India. She started her blog and Instagram account to showcase fashion tips and with time, turned her platform into a profitable business. She collaborates with brands, sells her own merchandise, and uses affiliate marketing to earn income from her online presence.

Ann Handley, a content marketing expert, established her brand by sharing her insights on writing and marketing. Through her blog and books, Ann has attracted a large following and numerous speaking engagements, solidifying her position as a thought leader in the digital marketing space.

5. Contribute to Social and Business Growth

Digital marketing is a powerful tool for helping businesses, nonprofits, and social causes grow. By consulting, coaching, or running digital marketing campaigns, you can use your expertise to drive success for others, all while enhancing your career.

You can help small businesses get noticed online, coach individuals on improving their brands, or work on campaigns that promote social good.

Orbit Media Studios, led by Andy Crestodina, is a digital marketing agency that helps businesses grow through strategic content creation, SEO, and web design.

Orbit Media provides consulting and services that help companies enhance their online presence and drive business growth. The agency has worked with clients in various industries, showing how digital marketing can directly contribute to business success.

Goonj, an NGO based in India, uses digital marketing to raise awareness about issues like the urban-rural divide, poverty, and the need for basic resources. Through effective use of social media campaigns, blogs, and online fundraising, Goonj has been able to spread its mission far and wide, raising funds and collecting essential materials for rural communities. Their innovative campaigns highlight how digital marketing can help NGOs grow and contribute to significant social change.

Why Learning Digital Marketing is Ideal for You:

• You don’t need further formal education to start. Digital marketing is highly practical, and you can gain skills through offline courses, online courses, self-study, or hands-on experience.
• It offers a blend of creativity and strategy, allowing you to work on diverse projects that align with your interests.
• You can start with part-time gigs, gain experience, and eventually transition to full-time positions if desired.
• It’s a great way to earn a stable income while enjoying flexibility in how and when you work.

In summary, digital marketing is perfectly suited for someone like you who seeks flexibility, a steady income, and the ability to learn and grow without the commitment of further formal education.

With the right skills, you can begin earning income quickly, whether working part-time, freelancing, or even building your platform. It’s a versatile, in-demand field with long-term potential!