How to make your website SEO friendly

Your website is your voice in internet world. Its not a simple web page its your business identity in internet world. Its your internet home on the web. This is the place where visitors are able to reach to you regarding what type of product and services you are offering.

A website allows you to reach the right people at the right time — wherever they are in the world. It’s your identity, your story. This is the digital home of your dream. All your work, ideas, efforts, and dreams comes together in one place. What if nobody sees it? If your words never Reach the people who need them most? That’s where SEO becomes your guiding light.

SEO plays an important role in improving your website’s visibility. It also helps your website get noticed and trusted by both search engines and real users. Before we go deeper into strategies, it is very important for us to understand what an SEO-friendly website actually means.

What is an SEO Friendly Website?

An SEO-friendly website means a website that is designed in a simple and clear way so that both people and search engines can easily use and understand it. It loads quickly, works well on all devices such as phones, tablets, and computers, and provides information in a clear and simple way.

It helps visitors to find what they need and are looking for quickly. It is easy for Google to read, understand and crawl it. It has quality content that helps the website rank higher in (SERPs) search engine result pages.

Optimizing your website to be SEO- friendly is not just a plan– it’s a form of helping people searching for the solutions they’re looking for. Here are some steps how you can make your website SEO friendly:

17 Steps to Build an SEO-Friendly Website

1. Content should be unique

Your content should be unique original and meaningful – write from the heart. Make it original, relevant, engaging, and valuable so readers gain something every time they visit your site. Never copy from other websites- always share your own thoughts and ideas.

Copied content can hurt your website trust and ranking. Duplicate content can harm your credibility. Your content should provide real value to your audience, helping them solve problems, learn something new, or make better decisions.

2. Use a Clear and Relevant Domain Name

A domain name is a unique, human-readable address used to access websites- like google.com or facebook.com. it’s the address of your website on the internet where users can visit, access and explore your website. It helps people to find and open the website easily on the internet.

Choosing the right domain name can make your website more memorable and trustworthy. A clear and relevant domain name helps both users and search engines understand what your site is about.

❖ How to Pick a Good Domain Name: Choosing the right domain name is very important for your website’s success. Here are some tips to pick a good one:

Keep it Short & Simple
Easy to type, spell and remember
Include keyword to represent your website
Easy to pronounce
Don’t include Symbols, Numbers & Hyphens

❖ Examples of Good Domain Names:

google.com
facebook.com
amazon.com
meesho.com
hotstar.com

❖ Examples of bad Domain Names:

Thebestonlineshoppingforall.com
hot-star-live-1238.com
kwiqelybuy.com
bestfooddeliveryonline.com

3. Use Keywords Wisely

A keyword is a word or short phrase that people type into search engines like Google or Bing to find information, product and services. It Describe the content on your web-page. Keywords means those words or phrases in which you want to rank your website. Identify keywords your audience searches for and use them naturally throughout your content.

Keywords matter for SEO, but your readers matter even more. Your main goal should be to help your readers. When your content is useful, clear, and easy to understand, both people and search engines will love it. Use keywords as a guide, not as the main spotlight.

Using keywords the right way is one of the most important parts of SEO But using too many keywords can actually lower your SEO performance. It’s not just about adding them everywhere — it’s about using them smartly and naturally so both readers and search engines can understand your content easily.

❖ Here are some key points to keep in mind when using keywords effectively: →

i. Understand Moderation: Moderation means using keywords in balance — not too many, not too few. Overusing keywords can make your content look spammy and harm your ranking. Use keywords where they fit naturally and make the sentence sound smooth and easy to read.

ii. Maintain Keyword Density: it means how many times your keyword appears in your content compared to the total number of words.

❖ Why it matters:–

Too low → search engines may not understand your topic.
Too high → your content may look spammy. Google may consider it keyword stuffing – Content looks unnatural – Might reduce SEO effectiveness.
Ideal keyword density→ is around 0.5% to 2.5% — that means using your main keyword once or twice in every 100 words.

❖ How to calculate keyword density?

You can use the formula given below to calculate keyword density manually:

Keyword density formula explained with example and calculation4

❖ How to Fix It?

Remove Extra Keyword Repeats
Use Synonyms or Related Terms
You can add More Content to Increase total word count to reduce density and you can check your content.

❖ How should I check keyword density:

You can Use Tools for help. Just Google “keyword density checker,” and you’ll find a list of available tools.

You can check your content to make sure isn’t overloaded with keywords. There are many free tools available for this. For Example- Keyword Density Checker. This tool can highlight where keywords are overused.

Here’s an example of a keyword analysis report. As you can see in the image below- the highlighted words such as “skills” and “presentation” appear so many times in the content. These tools help you identify which keywords are used too often so you can avoid keyword stuffing and maintain a healthy keyword balance.

Keyword Density Checker tool for SEO analysis.

iii. Use Long-Tail Keywords: Long tail keywords are very important. These are easier to rank and attract visitors who already know exactly what kind of topic, product and services they’re looking for. They have lower competition because users search with a clear and specific intent. It’s easier for your content to achieve a high ranking on search engine results pages (SERPs). Long-tail keywords are longer and more specific phrases like:

Long tail keyword:- “how to make your website SEO friendly”
Short tail:- “SEO website”

❖ Best Free Platforms to Learn Keyword Research: You can learn keyword research for free through online platforms that also provide certificates. Here are list of online platforms that provide free courses and video lessons to help you master in keyword research step by step.

Semrush Academy certificate to learn keyword research.

4. Focus on Fast-Loading Webpages

Your website should load in under 3 seconds—because no one likes waiting. In a fast-paced world, even a short delay can frustrate users, making them leave before they even see your content. Fast-loading webpages are not just a technical requirement; they show your audience that you value their time.

It is essential for providing a professional user experience, increasing engagement, and improving SEO rankings. A website that loads quickly not only satisfies visitors but also earns trust and authority in the digital space.

❖ Tips to Improve Website Speed:

Compress images and videos
Use a fast web hosting service
Use reliable and fast web hosting services
Minimize unnecessary scripts and plugins

❖ Benefits of having fast- Loading Speed:

i. Fast ser Engagement: It means visitors can interact with your website immediately, without delays. Ensuring fast user engagement keeps visitors happy, encourages them to interact with your website, and improves both conversions and SEO performance.

When pages load quickly and respond instantly to clicks and scrolls users feel satisfied and stay longer on your site. Quick engagement not only improves the user experience but also signals to search engines that your website is reliable and user-friendly

ii. Improved SEO Rankings: : Fast-loading websites boost visibility and help pages rank higher on search engines.

iii. Reduced Bounce Rates: Slow-loading pages increase the bounce rate, which is the percentage of visitors who leave your website after viewing only one page. Google also prioritize fast websites, as they provide a better experience for users.

iv. Good User Experience: A site that loads quickly give best experience to its user.

v. Business Impact: Faster websites boost engagement, conversions, and overall credibility.

❖ Top 3 tools to get website page speed insight:

i. Google PageSpeed Insights

ii. GTmetrix

ii. Pingdom

You can check your website’s speed using this tool like PageSpeed Insights, which gives detailed suggestions to improve performance.

Google Page Speed Insights report for website performance

5. Mobile friendliness

A Mobile friendly website provides a good user experience so that people don’t have any problem using your website on mobile, shopping from mobile, or reading from mobile.

Make sure your site is responsive ensures that — text, layout, images, content, font sizes and buttons are easy to view and must perform well on all devices. Google also prioritizes mobile-friendly websites, making it an important factor for both user satisfaction and SEO rankings.

There are many free tools available online that allow you to check if your website is mobile-friendly. It’s also important to learn how to make your website mobile-friendly, so you can fix design or performance issues effectively. These tools allow you to view how your website performs on smartphones and tablets and identify issues that can be fixed to enhance the user experience.

❖ List of free tools to check your website’s mobile-friendliness:

i. SE Ranking Mobile-Friendly Test (https://seranking.com/free-tools/mobile-friendly-test.html)

ii. Small SEO Tools Mobile-Friendly Test (https://smallseotools.com/mobile-friendly-test/)

iii. Bing Mobile Friendliness Test (https://www.bing.com/webmaster/tools/mobile-friendliness)

Bing Mobile Friendliness Test showing how a website performs on mobile devices.

iv. Experte Bulk Mobile-Friendly Test (https://www.experte.com/mobile-friendly)

v. LambdaTest Mobile-Friendly Test ( https://www.lambdatest.com/mobile-friendly-test)

6. Contact Information

Include your phone number, email, and a contact form so users can reach you easily. Make sure these are easy to find on your website, like in the header, footer, or a dedicated contact page. You can also add links to social media profiles to give users more ways to connect with you. This builds trust and credibility, which can positively impact your SEO.

7. Image Optimization

Image optimization means reducing the size of your images without losing their quality, so your website loads faster and looks perfect on every device. When your images are well-optimized, they don’t slow down your website. Instead, they make it look attractive, professional, and easy to use.

Images bring your website to life — they tell stories, express emotions, and connect with people. No one likes waiting for a page to load. Heavy images take longer to load. When you optimize them, your pages open quickly — and people stay longer on your site. This will Save Storage and Bandwidth. This will help search engines identify the image’s content, which can lead to better visibility on the SERPs.

❖ How to Optimize Images

i. Choose the Right Format:

Use JPEG or WebP for photos.
Use PNG for transparent backgrounds.
Use SVG for icons and logos.

ii. Compress Images: Use tools to reduce file size without losing quality.

iii. Use Descriptive File Names: Rename your images with meaningful names. Make sure that you give each image an appropriate file name. IT should include keywords related to the content of the image.

❖ Example: (seo-friendly-website-design.jpg instead of IMG00123.jpg)

iv. Add Alt Text: Alt Text shows what is in the image. It helps search engines to understand your content and improves access.

v. Use Lazy Loading: A technique where images are only loaded when the visitor scrolls down to them — this makes the site faster.

❖ Free Tools to Check and Optimize Your Images:–

➢ TinyPNG compressor – Compress PNG & JPEG files smartly (link:- https://tinypng.com/)

➢ Compressor.io – Easy drag-and-drop image optimizer

8. Use clean URLs

A clean URL structure plays very important role in building an SEO-friendly website. It should be easy to read, simple to understand, and related to the content. Your page, post and website URLs must be clear and short.

A clean URL is a simple, clear, and readable web address that tells users and search engines exactly what the page is about. It avoids unnecessary numbers, symbols, or random characters — make your website look more professional and easier to navigate.

Search engines use URLs to crawl and index your website. Clean URLs not only improve user experience but also help search engines crawl and rank your pages better.

❖ Examples of Good URL:

❖ How to Create Clean URLs:

Keep it short and meaningful.
Include your main keyword.
Use hyphens (-) instead of underscores (_) or spaces.
Avoid random numbers, symbols, or special characters.
Match your URL with your page title or topic.

❖ Tools to Check or Improve Your URLs:

Google Search Console: – Helps you monitor how Google sees your URLs.
Ahrefs: – Check URL structure and SEO performance.
Yoast SEO Plugin (WordPress) :– Helps you create SEO-friendly URLs automatically.

9. Page Title in an H1 Tag

The H1 tag is the main heading of your webpage — it tells visitors and search engines what your page is focused on. Think of it like the title of a chapter in a book. It gives your readers a first impression and sets up the context for everything that follows.

Your page title should always be in an H1 tag, because this helps search engines identify the main topic of that page. It also contributes to user experience when you clearly Showing what information is being presented. Try to include your target keyword naturally in the H1 tag, but keep it simple, short, and meaningful. Avoid using multiple H1 tags on one page — one clear and well-written H1 is sufficient.

❖ For example:

Good H1: How to Create an SEO-Friendly Website
Bad H1: Home Page | Welcome To Our Digital Marketing Website | Best SEO Company

An engaging and specific H1 tag can help your content become differentiated in search results and make it easier for users (and Google) to understand your page instantly.

10. Site map submission

Sitemap is like the GPS of your website. Site map is a list of your website’s URLs. It acts as a roadmap to tell search engines what and where content is available. Without it, Google might take longer to find your pages.

It is like a map of your website that helps search engines find and understand all your pages easily. It tells Google which pages exist, how they’re connected, and how often they’re updated. Submitting your sitemap is an important step in SEO because it helps search engines crawl your website faster and more accurately. Even if your site is new or has many pages, a sitemap ensures that nothing important gets missed.

Before submitting your sitemap, it’s important to know that there are two main types of sitemaps that we use in websites. — XML and HTML. Let’s learn more about them.

❖ Types of site map:

i. XML Sitemap (for Crawler): This sitemap is mainly designed for search engines. An XML sitemap is a file that lists a website’s important pages so that search engines can crawl them all. It makes search engines understand your website structure.

ii. HTML Sitemap (for Audience): An HTML sitemap is created for human visitors. An HTML sitemap is a list of links to the main pages on the website. It helps the user find the desired section or page on the website.

11. Updated Information

Keep your website content fresh, relevant, and up-to-date. Regular updates improve user trust, help search engines rank your pages better, and make your site look active and professional. You can use Google Search Console to to Check Updates. It will helps you to track which parts of your website require updates and how they are performing.

❖ Things You Can Check in Google Search Console:

i. Index Coverage:

See which pages are indexed by Google and which ones have errors.
Helps identify pages that may need content updates or fixes.

ii. Page Performance:

Check clicks, impressions, and average position of each page.
Low-performing pages might need fresh content or optimization.

iii. Search Queries:

See which keywords bring traffic to your site.
Update content to include trending or relevant keywords.

iv. Mobile Usability:

Check if your pages work well on mobile devices.
Fix issues to keep content accessible and updated for mobile users.

v. Core Web Vitals & Page Experience:

See page speed, layout shifts, and user experience signals.
Update or optimize pages to improve performance and SEO.

vi. Coverage & Sitemap Reports:

Check if your sitemap is submitted correctly and Google is discovering all pages.
Helps ensure new or updated pages are indexed quickly.

12. Be Consistent and Patient

SEO is a long-term process. It takes time. Just like planting a seed, you won’t see immediate results. But with regular effort, attention, and patience, your content will grow and eventually bloom, gaining the visibility it deserves.

13. Add internal links

Internal links are those links that direct you from one page of a website to another page within the same website. If one page of our website is getting traffic, internal links help to divert that traffic to other pages as well. Internal links are very important for better crawling and indexing of our website because when users can move from one web page to another, search engine crawlers can also easily navigate and index those pages.

14. Build high-quality backlinks

Backlinks are like hyperlinks which allows us to go from one website to another website. Backlinks are like bridges that connect one website to another. It show that other sites trust and value your content. When a reputable website links to your website – it’s like a vote of confidence that tells Google your content is helpful and genuine.

It’s very important to learn how to earn high-quality backlinks automatically to grow your website’s authority, visibility, and trust without actively seeking them. The more high-quality backlinks you earn, the more your website grows in authority, visibility, and trust. So, focus on creating content that people love to read and naturally want to share — that’s how real backlinks are built.

15. Use google tools

Google provides many free tools that help you understand and improve your website’s performance. These tools help us understand what’s going well on our website and what and where we need to improve.

These tools helps you monitor and maintain your website’s presence. You can check search volumes, competition levels, and keyword ideas.

❖ Here are some important Google tools you can use:

i. Google Search Console: It helps you monitor and maintain your website’s presence in Google Search results.

ii. Google Analytics: This tool helps you understand your audience. You can see who visits your site, what pages they explore, and how long they stay. It helps you measure your website’s traffic, user behaviour, and conversions — all in one dashboard.

iii. Google Trends: Ithelps you discover trending topics and keywords. It’s great for finding what people are searching for in your niche so you can create relevant content.

iv. Google PageSpeed Insights: This tool tests your site’s loading speed on both mobile and desktop. It also gives practical suggestions to make it faster.

v. Google Keyword Planner: It helps you find the right keywords for your content and ads. You can check search volumes, competition levels, and keyword ideas.

vi. Google Mobile-Friendly Test: This tool checks if your website is easy to use on mobile devices.

16. Optimize meta title and meta descriptions

Title tags and meta descriptions are the first things users and search engines see about your page. They are like the first impression of your website — and that first impression often decides whether a user will click on your link or skip it. Both should clearly describe what the page is about and include your main keyword naturally.

An example showing how a well-optimized meta title and meta description can improve SEO and attract more clicks.

Meta title: A meta title is the clickable headline displayed on Search Engine Results Pages (SERPs) and in browser tabs. It helps search engines and users understand the main topic of your page. It should clearly describe your page content and include your main keyword naturally. Keep it short, around 50–60 characters, and make each page’s title unique.

Meta descriptions: A meta description is the short summary shown below the meta title in search results. It encourages users to click by giving a short, engaging overview of your content. It should be about 150–160 characters simple, clear, relevant and engaging.

17. Use Images and Videos to Enhance the Content

Adding images and videos makes your content more engaging and easier to understand. Visuals help users stay longer on your page and make your information more memorable. Use original, high-quality, and relevant images or videos that support your topic.

Always optimize images by reducing their file size and adding alt text with keywords so search engines can read them easily. A well-placed image or short video can improve your SEO ranking, user experience, and overall content quality.

Conclusion

Let Your Website Be Found with Purpose

Your website is not just code and content — it’s a reflection of your dreams, your story, your heart.

That’s why SEO is important. Not only for rankings, but for connection — for that single person searching at midnight, hoping to find hope, answers, or inspiration. May be they don’t know you yet. They might be one click away. SEO is the quiet bridge that leads them to you.

So, take every step with care — write with honesty, optimize with intention, and stay patient. Because the words you’ve poured your heart into… they deserve to be seen, read, and remembered.

Let your website shine like a lighthouse, guiding the right people home