Website SEO Auditing and Technical Analysis Tools


Before doing and getting the SEO of the website done, it is more important to know how the performance of your website is now.

Because if you know what needs to be done, then you will use the right strategy, tools, and expertise to grow your business, traffic, and conversion.

For example, if the goal is to climb the tenth ladder of success, then first it is necessary to know on which ladder you are now.

Questions that need answers during website auditing? 

  • Identification of broken links in the website?
  • Is any post or page need meta tags?
  • Do all the pages or post headings contain or have at least one H1 tag?
  • Does the WordPress theme you’re using use h1 for blog posts or page titles?
  • Is there any blog post or page have too many keywords or is penalized by search engines due to keyword stuffing?
  • Are the backlinks from the right or legitimate sources?
  • Is your website getting fake referral traffic?
  • Is there any javascript error while loading the website, pages, and posts in the browser?
  • What type of blog posts and pages were shared more and on which platforms?
  • Which pages and posts have the highest bounce rate?
  • In which posts the users are not even scrolling?
  • In which posts and pages the average time spent is very less or less than 1 minute?

In auditing mainly have to check crawling issues, on-page SEO, speed, user experience, mobile friendliness, and error. Here is one of the best guides: A Comprehensive Guide to Fix Top 11 Common SEO Mistakes

Tools that can help you in Analyzing your website SEO and Performance and overall technical and on-page SEO Audit:

Some of these tools are free and paid as well.

  • SEMRRUSH Site Audit – This will help you to Analyze your website’s Technical and SEO errors. Available in both paid and free versions.
  • Seoptimer Free SEO auditing and reporting tool. In this, you can analyze or check on-page SEO, links, usability, performance, and social media performance.
  • Google Analytics – Track and create website traffic reports, monitor real-time traffic, Analyze each page, and post based on the traffic sources, country, location, device, age, and almost everything that you need for analysis. Here you can learn more: How can businesses benefit from using data analytics tools?
  • Broken Link Checker WordPress Plugin – With this WordPress plugin, you can check any internal and external broken links within posts and pages automatically.
  • Microsoft Clarity – Free Heatmaps & Session Recordings. With the use of Microsoft Clarity, you can test or analyze user behaviors on landing pages, posts, and social buttons through session recording and heatmaps.
  • Google Search Console tools – You can use Google Search Console for free to find and fix performance, user experience, roboto.txt testing, and sitemap.xml testing-related issues. Similar to the search console, you can also use Bing Webmaster tools.

Think like a farmer when it comes to website design and development tools. Farmer is not only dependent on tools. But more than this, he also depends on the fertile capacity of the land, the price of crops, timely rains, and sowing at the right time. No one becomes a general just because he has tools. It should also be known when to use which tool and how to do it.

Tools are helpful in making website creation and optimization work easy. But which tools suits best depends on your website design, development, and optimization goals and requirement. With the right tools and strategies, you can create and optimize your website to get more traffic, conversion, and engagement.

Competitors’ traffic and SEO analysis tools – SEMRush, SimilarWeb

SEO and Traffic analysis tools help you to find search engine ranking opportunities for specific keywords that your competitors are missing or can you use in the future.

With SEO and Traffic analysis tools, you can understand how or what SEO, keywords, backlinks, and traffic strategies your competitor is using and what is the performance. With the use of competitive analysis tools, you can analyze content, keyword analysis, backlink analysis, on-page SEO practices, calls to action, and technical SEO.

All of this can help you to learn, get inspired, and lead in business. The tools you can use for competitors’ SEO, Traffic analysis are the following:

  1. Semrush – Traffic Analytics, Organic research, advertising research, social media marketing analytics of competitors.
  2. Similarweb – Check any website traffic, sources, ranking, keywords, and various other website insights.

Here is the guide:

How to get more traffic to your blog despite competition

How to Create a Website that Stands Out in a Crowded Market

How to compete with competitors in business

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Difference between Web Hosting and WordPress Hosting

Difference between Web Hosting and WordPress Hosting