SEO Strategy for eCommerce website

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Discover the top 5 eCommerce website strategies to increase traffic. Unique and most practical SEO Tips, powerful tools and techniques in this post.

SEO of eCommerce website and products pages makes it possible to rank higher and have visibility in search engine results for target keywords that increase traffic to your eCommerce website.

Implementation of SEO strategies, best product page practices, optimization of customer search terms and keywords in home page and writing products titles, description SEO friendly, optimization of blog post are very important for organic growth. SEO along with content marketing on eCommerce websites brings unlimited possibilities for growth.

The importance of implementing the best SEO practices in your eCommerce website is very important. Search engine optimization of your eCommerce website increases the targeted visitors to eCommerce website product pages organically without running a paid search engine campaign. That’s why eCommerce Website SEO without any doubt is a very important online marketing strategy to increase traffic and grow your online store business.

Benefits of SEO strategies:

The benefits of SEO for an eCommerce website are unlimited. If you’re not working on the SEO of your eCommerce website then you’re missing the free organic traffic and sales opportunities.

It’s organic, long-term results-oriented, less costly in long term with higher ROI than a paid search engine marketing campaign, easy to manage and monitor, easy to repeat, and gets competitive advantages. And it’s something that you can do on your own.

But following are the top 2 powerful benefits of SEO that make your eCommerce website or online business successful:

Drive more clicks from Google and Bing search results: When your eCommerce website and products pages, product headlines and descriptions, products FAQ, meta descriptions are optimized strategically with keywords that relate to products and customers search terms then your eCommerce website get higher visibility on search results. That increases the traffic to your website magically.

Increase quality traffic: Increase quality traffic to your eCommerce website and product pages organically from Google, Bing, and various other search engines. This will increase more conversion and sales. Conversion and sales will make it possible to convert your eCommerce website into a successful and profitable business.

Strategies for eCommerce Website SEO:

Now just knowing about the importance and benefit of SEO for an eCommerce website is not enough unless you will not implement and build strong keywords foundations and strategies on your own or through an eCommerce website SEO consultant or experts.

You have to be competitive because you’re not the only one working on your eCommerce website SEO in the market. Definitely, there are competitors and if not, they will come up when your website ranks higher on the search results.

When your website ranks higher and when you start getting more traffic and sales, then your competitors will open, audit your website and build a team to find your SEO strategies. And when they decode your eCommerce website SEO strategies definitely your website goes down and starts getting less traffic and in return, you will start getting less visibility on the search engine results.

That’s why you have to build strong foundations, a unique SEO strategy, competitive analysis, and a step-by-step process and plan to implement.

This might take time, but it’s the #1 tip for your eCommerce website SEO that you should build a plan and strategy so that your website, products pages remain on the top 5 search results for keywords for many years. Even a paid search engine marketing campaign of your competitors can’t decode your foundation and strategy.

Top SEO strategies for eCommerce website:

So, the following are the top SEO strategies for an eCommerce website that you should work on:

1. Keywords Strategy for eCommerce Website:

Keywords research, strategy, and optimization are the biggest and most important part of SEO not just for an eCommerce website but for almost all types of websites to get into the top 5 search results.

For example, the #1 Keyword strategy for eCommerce website SEO is that when you search and research for keywords then think to find keywords or search terms in which people are looking for help, not for products.
Don’t try to sell them because they don’t buy on search results.

1st let them come to your website, let them read descriptions of how your product will help them, and let them see the products from 360-degree angles. They will buy it on their own. If you want to help them to buy the right solution.

2. Content Marketing Strategy for eCommerce:

Content marketing is the way to attract, connect, build, engage with target audience and later convert them through email marketing or promotional content, deals and offers into customers.

It’s a journey for the customer that they follow through educational blog posts, videos, images, and various other digital content to connect and remain loyal to your brand for a long time.

If you remain consistent with content marketing it will rank your eCommerce website on the top 5 results, you will get more social shares, email subscribers, YouTube subscribers, Pinterest followers, and all of this will increase traffic to your eCommerce website.

So, the #1 strategy of content marketing is that find out the pain points, happy moments, confusion, curiosity, and goals of your target audience that also relate to your eCommerce website products.

After that publish and share that content on your eCommerce website blog and social media channels. Try various methods and interest in your content marketing and keep updating it once a month or after certain results.

3. Link building Strategy for eCommerce Website:

Link building is an important process of eCommerce website SEO and in almost all types of websites to rank higher, get more visibility, increase domain authority and website traffic.

You can use content, guest blogging, email list, social media, YouTubers, other blog websites and affiliates to get backlinks to your product pages, home page and blog post.

4. Email Marketing Strategy:

When using content and SEO to grow your traffic then it’s very important to set up an email subscription at the end of the post. If you publish great quality content on your website, you will be able to attract a lot more organic traffic. But you have to utilize that traffic or convert that traffic into email subscribers.

Later when your email list is built then you can nurture your audience, build trust and loyalty then send promotional or products mails. It will not only grow the traffic but you will be able to sell more.

So, using and building an email marketing strategy, along with content or blogging is really useful and profitable to increase traffic and grow your eCommerce store.

5. Promotional and Sharing Strategy:

You can build promotion and content sharing based on a certain time of the month and year. For example, you can use the winter season to produce and share more content that resonates with winter and your products.

You can also target the content to share that is specific to a certain age, location, and season. This also helps to create deals and the best offers and to tell creative stories.

So similar to these, you can also create an email marketing strategy, user interface design strategy, branding strategy, user experiences, customer support, pricing strategies to increase traffic and sell more.

Best Online Courses on SEO Strategies:

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Skills to Learn for eCommerce Website SEO:

You can bring traffic to your eCommerce store with your own creativity and existing basic SEO knowledge and skills. But after the early success of your online store. You will start getting negative curves in your website traffic.

It can be due to overuse of keywords, slow website loading speed, and errors on the product pages. And this time, you will also get noticed by your competitors.

Now that’s a time to update and implement advanced as well as basic SEO skills that bring traffic to your eCommerce website.

So, the following basic and advanced SEO skills are not only important for you, but also for freshers and beginners. Even if you need to hire an SEO expert or assistant, you have to look for these skills and expertise.

If you want to do the SEO of your new or old e Commerce website or an online store website to get more traffic then learn and implement the following SEO skills:

1. Technical SEO Skills:

Technical SEO is very important to fasten and efficient indexing process to your eCommerce website pages and search engine crawlers and bots to observe, compose and read to show in search results.

Not only that it’s also very important to get correct visitors behaviors data on Google Analytics so that you will not make wrong decisions and strategy that is based on fake traffic, bounce rate, average visitors time, demography, and user device data.

That’s why knowing and repairing the errors, loopholes, code conflicts, broken links are very important. It means it’s really important that your website pages and posts load faster on user browsers and devices.

Technical SEO includes website responsiveness, optimization of sitemap.xml and robotos.txt, structured data markup, menus, listing on search engines, link tracking and building, website page speed, link structure, and repairing of website and server-side errors.

For example, a single plugin or wrong placement of JavaScript code or external CSS or Java Script link can become the reason for a slow website, higher bounce rate, drop in traffic, decrease in sales. It’s also because of the wrong selection of hosting package.

That’s why it’s important to learn the technical side of SEO. The goal of technical SEO of your eCommerce website is to make and monitor the error-free, responsive, faster, effective, optimized, and goals-oriented communication between search engines such as google, Bing, and also with the visitors and buyers.

So it’s very important to learn and improve your technical SEO skills.

2. On-Page SEO:

Now the technical SEO builds the connection between your eCommerce website and search engine. But if your product pages, product headings, product descriptions, product tags, paragraph structure, content structure, links, and images are not optimized with product keywords, targeted visitors search terms then nothing will transfer between a search engine and your website connection to show on the search results.

In simple words, technical SEO builds the connection, but on-page SEO makes website content useful, effective to communicate. And due to that your product pages, landing page and website get more visibility for the search terms on search results and that drives more traffic to your eCommerce website.

That’s why learning, improving, and practicing on-page SEO skills is very important to do the on-page SEO of your eCommerce website.

3. Off Page SEO:

Off-page SEO of your eCommerce website matter on the methods and efforts that you make and use to make your website popular on social media websites.

When you get traffic to your eCommerce website from Facebook business pages, Pinterest boards, Instagram, YouTube videos, WhatsApp, LinkedIn, forums, business directory websites and when your website is shared by people on social media and other media groups and channels then it will bring more traffic to your eCommerce website from external sources.

This indicates the search engine to crawl and rank your website higher for targeted search terms. It’s because search engines bots crawl and monitor almost everything visible on the internet.

It builds and increases the domain authority, popularity and trustworthiness and due to that your eCommerce website, product pages and landing pages will start getting more traffic from search engines and your sales will grow exponentially.

That’s why off-page SEO skills and practices are very important and essential for eCommerce website SEO to implement each day to make a positive impact on the search engine and people.

4. Monitoring and tracking skills:

Whatever SEO strategy you implement to optimize the eCommerce website if you’re not tracking, observing, and analyzing the performance of keywords, results, strategies, google analytics data, heat maps data then it’s difficult and almost impossible to grow your online store or increase traffic.

Not all of your eCommerce website SEO decisions and strategies increase your traffic, sometime they will also decrease it. Everything is getting updated around you and your website. It can be technology, new products, new trends, new viral video, and the new competition in the market. You have to have aware and plan in advance to compete and grow each day.

That’s why eCommerce website technical SEO, On-Page SEO, Off-Page SEO, Content and sales monitoring, and tracking are very important skills.

There are various website monitoring tools to monitor your website speed, visitors, behaviors, keywords ranking, and traffic increment opportunities as well as reasons behind the drop in the traffic.

So, learning website monitoring, tracking and data analytics or analysis skills are very important to the eCommerce website professionally and effectively.

 5. Keyword Research Skills:

Keywords are the foundations of eCommerce website SEO. If you target the wrong keywords, in the beginning, even at any stage of your online store website then all of your on-page SEO, off-page SEO, content marketing, social media marketing strategies, and efforts will not bring results.

It will not much time to find out the keywords that people are searching on Google and Bing. It’s because there are lots of keyword research tools.

But keyword research tools will not be able to tell you to select this to your main keyword, related keyword. Keywords research tools, trends, news, comments, testimonials, related search terms show you the keywords. But you have to make the decision on which keyword suits your website, product pages, and keyword strategy.

While you can learn this through failure and success but sometimes it takes years to find out the reasons the behind the low traffic. That’s why having the knowledge, skill and creativity to find the best and relent keywords for organic growth is very important and most essential part of ecommerce website seo.

6.  SEO Strategy development skills: Help you to build and execute the right strategy on the right time through specific keywords to certain type of audience behaviors, location and age.

7. Local SEO Skill: To get more visibility when local people search for products on Google and Bing.

8. Content Strategy Skills: What to write and how to write.

9. Copywriting Skill: Storytelling, how to make content, heading, and subheading engaging and convert traffic into sales, how to increase email subscribers and attract the contact list through engaging and high-quality content. It also means not only to tell the stories but to relate the stories with target customers’ emotions, goals, and pains.

10. Google Analytics: Monitoring, Tracking and Data Analysis.

11. SEO Audit and Reports: To build and implement new SEO strategies.

12. Email Marketing Skills – Email marketing skills are the way to capture the email contact details, build the audience, retain the traffic with quality content and increase sales. So, learning Email marketing skills is a great and useful strategy to increase traffic and sales on your online store. Learn more: Importance of email marketing for business more than ever

This is an endless list. It’s because to get traffic to the eCommerce website organically you have to implement sometimes unlimited things. For example, if Google factors 200 things to rank a website, then think if we have to implement all of those, then how many and how many skills we need to learn and use.

But remember, you don’t have to implement everything at once. It’s a step-by-step process. Sometimes it takes years to start getting results from one SEO strategy. SEO is not an immediate thing, it’s organic growth.

Mean your website will grow naturally. And when something grows naturally it will healthy not only for search engines, website owners but also for the consumers.

So, give yourself time, and learn the basic of SEO, and implement one by one whatever you have learned so far in this post.

But to help you more we’re sharing the best online courses to do the SEO of your eCommerce website effectively and also efficiently. We hope these online SEO courses and lessons will help you to get more traffic.

Best Online Courses to learn and improve your SEO skills:

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Tools for eCommerce Website SEO:

While many start implementing SEO strategies without high-quality and professional SEO tools, but they will not be on target and will not bring results.

For example, if you don’t know what your target customers are searching on Google, then how you will make the list of keywords optimized within the product pages and home page.

To get more traffic and optimize your eCommerce website effectively it’s very important and essential to use SEO tools, not only to optimize your website but also to check and decode the strategies of your close competitors.

With SEO tools you can do the following things for eCommerce website optimization: :

  • Search and research keywords or terms to add to your product and eCommerce website pages.
  • Research on competitors backlinks
  • Track your website and product pages rank
  • Analyze the speed and error on your website
  • Auditing the SEO of your website
  • Content marketing strategy building

and many other.

1. Semrush:

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Semrush is an all-in-one SEO tool for almost all types of websites but very useful for eCommerce websites.

With Semrush you can do keyword research, SEO audit, on-page SEO, competitors’ analysis, content marketing, local SEO, and keywords rank tracking, backlink tracking, advertising, and marketing analysis, and many other things that will help you to grow your eCommerce website traffic and sales.

2. Google Search Console:

SEO tools for Ecommerce

The free tool offered by Google. Submit and let your website and sitemap.xml be indexed and crawled by bots systematically. Monitor and track the visibility of your website and keywords.

3. Bing Webmasters:

ecommerce website seo

Similar to Google, you can add your site, submit sitemap.xml. Once that is done bing search console or webmaster tool automatically discovers the posts, pages and shows them in search results for relevant search queries.

Whenever you update the website, the search console automatically gets updated. Submission of your website on Google and Bing search console is 1st thing to do when your eCommerce website is ready.  You can also track the error and various other performance indicators.

3. Google Analytics: 

ecommerce website seo

To track your website traffic, behaviors of website visitors on various types of pages and to get the visitor’s location, demography, bounce rate, and many other data, you can set up Google Analytics tracking code in your eCommerce website footer.

4. ConvertKit: 

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You can use Convertkit to collect and build an email contact list of your eCommerce website blog visitors. You can create, manage and use email marketing templates, build the audience and automate your product promotions and new launches. You can integrate convertkit with Wix, Squarespace, BigCommerce, WordPress, and various other types of services and tools.

5. Yoast SEO plugin (WordPress):

yoast SEO plugin wordpress ecommerce website

If you’re using WordPress Woo Commerce then you can various SEO plugins to automate and optimize your eCommerce website effectively. Yoast SEO, All in One SEO, and many others will help you to optimize title, slugs, meta description, structure data, tags, and keywords.

Experts to Hire for eCommerce Website SEO:

While learning eCommerce website SEO through online courses and by using eCommerce website SEO tools and learning resources you can implement SEO strategies on your own. It reduces the cost, but if you’re not sure and don’t want to switch your expertise from product development or management or from a business owner to an SEO then you can hire SEO experts.

Hiring SEO experts have its own advantages and positive impact on your eCommerce website growth.

You can hire your known, local expert and remote freelancer. To help you in that, we have listed the top 2 sources that you can use to hire SEO for an eCommerce website:

eCommerce website SEO Services on Fiverr

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eCommerce website SEO Experts on Upwork:

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Content writers for your eCommerce Website or Product Pages:

If you write product content on your own then the quality can be the highest. It’s because you’re passionate about the product that you’re selling.

So, writing the content that increases, engage traffic and convert them into email subscriber or sales then nothing is better than this. While quality matter in terms of quantity especially when you’re in eCommerce or building an audience or customer base.

But you have to manage lots of things in the eCommerce business, it’s not easy to get into the writing zone, while you’re busy packing, labelling, and various other works so it’s better to try and hire content writers to remain consistent.

It’s because if you post or publish quality content regularly on your eCommerce website then it will bring more traffic to your website, new email subscribers, and sales.

What type of niche or multi-niche expert writes you hire, the uniqueness, quality of the content, and SEO-friendly content are most important and essential to publish on your eCommerce website. This will increase the rank for keywords, increase the traffic, conversion, and sales. So, select the writers strategically and professionally.

So, to help you in that we have listed following sources or options that you can use to hire content writers for your eCommerce website:

Expert content Writer for eCommerce Product Pages and Blog articles: 

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eCommerce content writing services on Fiverr: 

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There are so many tips and education on eCommerce website SEO. But I don’t recommend implementing all the SEO strategies at once. Use each strategy, learning source, service and technique strategically with your mind and creativity.

Don’t just copy-paste the strategy instead make it different with your own flavor, style, and ideas that can be based or different than the previous performance and data.

That’s it, friend!
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