How you can grow your business with google ads


Google Ads is a powerful pay-per-click online advertising platform developed by Google. Google Ads allows advertisers or business owners to display their ads on Google’s search engine results pages, partner websites, YouTube, and other Google-owned properties. It works on a pay-per-click (PPC) model, meaning advertisers only pay when users click on the ads.

While there are other effective platforms like Facebook Ads, Microsoft Advertising, and Amazon Advertising but Google Ads offers distinct advantages that make it the preferred choice for many businesses.

With a larger reach and user base, Google Ads ensures exposure to a vast audience actively searching for products and services. Its diverse ad formats, including search, display, AI-powered, video, smart campaigns, and shopping ads,  cater to various marketing goals, allowing for a comprehensive advertising strategy. Additionally, Google’s keyword targeting and search intent-based ads lead to higher-quality leads and conversions.

Top 10 uses of Google Ads for business growth

1. Driving Website Traffic and increasing sales

You can use Google Ads to attract more visitors to a business’s website, increasing the chances of conversions and sales. For example, An e-commerce store that sells fitness equipment can use Google Ads to drive traffic to their website when users search for terms like “best home gym equipment” or “fitness gear online.” Read MoreTop 5 SEO Strategies you can try to grow your website traffic organically

2. Increase conversion and generate leads

You can use Google Ads to capture leads and inquiries from potential customers interested in their products or services. For example, if you run a travel agency then you can run Google Ads to promote discounted vacation packages, honeymoon packages and encourage users to book their trips directly through their website. Read More: Top 3 email marketing tools that increase leads and conversion

3. Boost your Brand Awareness

Google Ads can expose a business’s brand to a broader audience, helping to increase brand recognition and recall. A new clothing brand can use display ads on Google’s Display Network to showcase its latest collection to a broader audience interested in fashion and lifestyle. Read MoreHow to find the right Influencer to promote your brand online

4. Promoting New Product Launches

You can leverage Google Ads to create buzz and awareness around new product launches. For example, a mobile gaming company can run an app install campaign on Google Ads to encourage users to download and start playing their new mobile game. Read More: How to promote your mobile app to increase downloads

6. Targeting Specific Audiences

Google Ads provides various types of targeting options. With those targeting options you can reach specific audiences based on demographics, interests, behaviors, and more. For example, a luxury spa can use audience targeting to reach high-income individuals interested in wellness and relaxation services.

7. Retargeting and Remarketing

Google Ads allows businesses to re-engage with users who previously interacted with their website or app, increasing the chances of conversions. If you run an online Shopify fashion store then you can run remarketing ads to show products to users who visited your website but did not complete a purchase. This will encourage them to return and complete the transaction.

8. Increasing Local Business Visibility

Google Ads can help local businesses appear in relevant searches and Google Maps, attracting more local customers. A Computer Training Institute can run Google Ads with location targeting to appear in the search results when people in their area search for terms like “Computer Training Near Me” or “Web Development courses in (city name).”

9. Expand your business into New Markets

Businesses looking to expand into new markets can use Google Ads to reach potential customers in those regions. For example, an e-commerce company based in the United States specializing in outdoor gear and camping equipment is looking to expand its business into the European market. To reach potential customers in Europe, the company creates a Google Ads campaign targeted at countries like Germany, France, and the United Kingdom.

10. Competing with Competitors

With Google Ads, you compete directly with your competitors in search results and other ad spaces, by improving your business visibility online. For example, with this Search Campaign, the smartphone manufacturer directly competes with its rival brand in search results. When potential customers search for terms like “best smartphones” or “top-rated mobile devices,” they will see the smartphone manufacturer’s ads prominently displayed alongside the competitor’s ads. Learn moreHow to compete with competitors in business

So, if you want to grow your business faster? Start with Google Ads!

Basic Steps to Start with Google Ads

  1. Keyword Research

Start with keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs. Identify relevant keywords for your business that have high search volume and align with your campaign goals. Explore more: Top 5 keyword research tools that uncover the best keywords

For example, a SaaS company offering project management software performs keyword research and identifies relevant terms like “cloud-based project management tool,” “task tracking software remote workers,” and “project collaboration platform.”

  1. Google Ads Account Setup

Create a Google Ads account and set up the necessary billing information.

  1. Campaign Creation

Create your first Google Ads campaign with specific goals in mind. Choose the right campaign type (search, display, video, shopping) based on your advertising objectives.

  • Add call extensions to encourage potential clients to contact the company directly.
  • Utilize site links to direct users to specific pages on the company’s website, such as “Pricing” or “Portfolio.”
  1. Ad Copy Creation

Write compelling ad copy that includes relevant keywords, a clear CTA, and any available ad extensions to maximize the effectiveness of your ads.

  • Create compelling ad copies that highlight the company’s or business expertise and solutions.
  • Include a strong CTA to encourage users to inquire or request a quote.
  1. Budget and Bidding Strategy:

Set your bidding strategy and budget for your campaigns. Monitor your campaigns regularly and adjust bids to optimize performance.
For example, you can set a monthly budget of $500 for a Google Ads campaign to attract clients. You can use a smart bidding strategy to maximize conversions based on your budget. You can also set individual bids for each keyword based on relevance and competitiveness.

  1. Ad Groups

Organize your campaign into ad groups, each focused on a set of related keywords and targeted ads. For example, you can create separate ad groups for various services, such as “haircuts,” “manicures,” and “facials,” to better target the audience.

  1. Analyze the campaign (ROI)

Integrate Google Analytics 4 with your website to track user behavior, website traffic, conversions, and other valuable insights. Analyze the performance of your Google Ads campaigns using Google Analytics. Track conversions, user behavior, and other metrics to identify areas for improvement.

Follow this guide: How to set up Google Ads: a checklist

Top 5 Free google ads tutorial

If you want to set up and run a Google ads campaign to promote your business on your own the following free tutorials can help to launch your advertising campaigns effectively:

1. Google Ads: Grow your skills using Google Ads to advertise your business online, and get Google Ads Certified.

2. Free Google Ads Course on YouTube

Master in Google Ads: Online Courses from Beginners to Advanced Level

If you are aware of most of the above things but want to master Google Ads then following online courses on Udemy can help you with this.

Google Ads For Beginners 2023 – Step By Step Process

Google Ads Mastery 101 Lead Generation With Google Ads

The Complete Google Ads Masterclass (Former Google AdWords)

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