Best SEO tools to increase organic traffic, ranking and online visibility


In this post, we reveal the top-notch SEO tools handpicked to supercharge your organic traffic, catapult your search engine rankings, and boost your online presence. Whether you’re a seasoned SEO pro or a small business owner dipping your toes into the digital world, these game-changing tools will arm you with invaluable insights and strategies to conquer the online arena.

So let’s get started!

What is SEO software or SEO tools?  

SEO software is a valuable tool in fueling your business’s growth. With its range of programs and functions, SEO software empowers you to discover and monitor keywords, rankings, competition, and opportunities for content improvement. Utilizing SEO software is nearly indispensable when it comes to driving traffic growth.

Whether it’s for conducting keyword research, tracking keywords, analyzing competitors, managing PPC campaigns, or delving into website data, SEO software, and web services lay the groundwork for organic traffic expansion from popular search engines like Google, Bing, Duckduckgo, and Yandex.

In this comprehensive post, we present an extensive collection of free and paid on-page, off-page SEO, and Technical SEO tools and web services. Additionally, we provide strategic insights on effectively leveraging these SEO tools to foster substantial business growth.

Essential SEO Software, Tools, and Web Services for Success

1. Google Trends:

google trends

Writing and publishing “people’s first content” is essential to get organic traffic from Google. But until you do not know what’s trending on the web for keywords, you can’t come up with the right content strategy. With Google Trends, you can get to know trending searches in any location in the world.

So, you can use Google Trends to find what’s trending on the web across the globe. You can also find out the trends related to your business keywords. And after understanding the trends you can create better content for video, social media, and content marketing. Please read more about it here: What is Google Trends and how it is useful for you

Here you can take Google Trends lessons to become skilled in getting content and keyword ideas.

2. Google My Business:

google my business profile

Like your personal social media profile, Google my business is a service to create an online profile for your business. Google My Business provides you with the free option to get listed on Google for local search results. This helps people to find your business details online such as office address, opening/closing hours, ratings, and direction.

You can add your business photos, website name, address, services, product, and business category. Whenever people search for ________ nearby” keyword then your business will get into the results.

That’s why Google my business is an almost essential web service for local businesses to get more local customers, showcase the business ownership, increase customer trust, showcase the reviews, and get more traffic to the website. And these days almost every type of small business, agency, and Store owner uses it to get inquiries and bookings calls.

3. Google Keyword Planner:

google keyword planner

Choosing the right keywords to use in your website, landing pages, blog posts, and advertising is important to target the right visitors to your website.

To get help in this you can use Google Keyword Planner for free to identify what keywords are best to use, and what is monthly search volume, competition, trends, bidding price or CPC.

Mainly google keyword planner is used to research keywords for PPC search campaigns. But you can also use this to find keywords for blog posts and landing pages as well.

Read More: Top 5 keyword research tools to Find the right keywords for SEO

4. Google Search Console

google search console

To get traffic from Google to your new website. You have to use Google Search Console to index or submit your website to get traffic from Google. It’s a free web service provided by Google. While Google automatically tracks websites and content on the web to display in search results. It is not that mandatory to submit a website to Google.

But if you submit the website to Google through the Google search console, then Google will index your website and content more effectively.

Google search console is packed with multiple SEO features and programs that help you to optimize your business, blog, and eCommerce website.

You can use the Google search console to check and monitor the pages/posts’ index status, search queries from different countries, click-through rate, impression, website errors, and many other performance metrics.

Learn to optimize your website content for Google search engine traffic: Google Search Central Blog

Tips: 5 Latest SEO Strategies for small business growth (September 2022)

5. Bing Webmaster Tool

bing webmaster tools

Bing webmaster tools are similar to Google search console. Google search console helps you to optimize your website to get traffic from Google search results. While Bing master tool helps you to get traffic to your website from Bing search results.

You must target both Google and Bing to get more people to your website from Bing search results.

Bing provides unique SEO tools to monitor and analyze your website keywords and performance.

Bing search engine shows new and updated website content faster than Google. For this, you can use also the Bing URL submission plugin.

Learn the latest tips to optimize your website content for Bing search engine traffic: Microsoft Bing Blogs

6. Google Analytics

google analytics - website traffic analytics tool

To get more traffic to your website and grow your business you have to understand the desires, needs, and problems of your customers.

The more you understand the intent of your customers and their behaviors the better you can help them through your website content, advertising, landing pages, services, and products.

The better and more targeted the content is for people, the more organic traffic and growth opportunities you create for your business.

That’s why Google is continuing with its google analytics service since 2005. Now with Google Analytics 4 (GA4), you will get more dynamic website data analytics features to track, monitor, and create performance reports.

Read MoreHow can businesses benefit from using analytics on their website?

7. Google PageSpeed Insights

page insight tool

The loading speed of website pages/posts on users’ browser impact the ranking and traffic. Even after having a “people first approach if your website product pages, posts or landing pages loading speed is slow then it decreases the ranking and traffic.

So, it’s important to find out the sources blocking your content to load faster. To test the speed and get suggestions you can use Google PageSpeed Insights to make your web pages faster on both mobile and desktop devices.

Read More: Without changing hosting, How to boost your WordPress Website loading speed?

8. GT Matrix:

gt matrix measure site performance

GT Matrix is another popular tool to test and monitor the speed of your website. With GT Matrix you can test the speed of your web pages according to the locations and internet speed. It’s a free service, in which you create an account then you can also get access to save your speed performance reports.

9. Sharethrough Headline Analyzer

sharethrough headline analyzer

Headlines make or break the story and create sentiments in the user’s mind. To get higher CTR, and increase average user session time you have to have to use engaging, helpful, and headlines for your website content, pages, posts, and social media marketing.

Headlines play a bigger role in content marketing, and off-page SEO (social media marketing). So, to write better and good headlines you can use Sharethrough headline analyzer tool.

You can test the strength of your headings with this tool. And improve the CTR and traffic from search engines and social media.

10. Similarweb:

similarweb check any website traffic history

To get more traffic from Google and Bing you not only have to work on your own website SEO but you also have to learn the strategies of other popular or your competitor’s websites and industry trends.

And to get help in this you can use similar web where you can check any website traffic, ranking, traffic sources history and online marketing strategies.

11. Answer the public:

answer the public - keyword ideas tools

Writing unique posts and creating unique content for marketing and search engine traffic is essential. Along with creativity, it’s important that content answer the doubts, confusion, and questions of your target audience and customers.

Marketing trends and customer expectations keep changing. Coming up on the table with new or unique content ideas is not that easy on a daily basis. And when you are stuck in the confusion on what to write or what not then it just creates a roadblock in your publishing consistency.

And as you know consistency in solving and educating your target customers and audience is very important in online marketing.

So, to get help in getting better keywords and content ideas for blogging, social media, and video content you can use answer the public search listening, keyword, and content research tool.

12. Yoast SEO WordPress Plugin:

yoast SEO Tool for WordPress website

Yoast SEO is a WordPress plugin that is so much helpful for those who have little knowledge about WordPress posts and page optimization.

With Yoast SEO you can optimize your content for people and search engines.

Its SEO analysis feature guide you step by step to optimize keywords, internal and external lengths, sentences or paragraphs readability, keyword density, meta description, and almost everything that is important to make your post/pages effective for people as well for search engine crawlers.

Even if you are able to follow 70% to 80% of SEO suggestions then you will get good readability and SEO score signals.  Improved readability helps all kinds of people to read the content effectively.

This improves your per-user session (average time spent by users) on pages and posts. And this signal search engines about the quality of website posts and pages.

You can also use the Yoast SEO app if you’re running an online Store with Shopify.

Read More28 On-Page SEO techniques that increase website traffic

13. SEMRush:

semrush - all in one seo tool

SEMrush is an all-in-one SEO software for small business owners and marketers. It’s paid but you also test the SEO features in the demo account.

As you know high-quality data about customers’ behavior and campaign performance is very important to create targeted online marketing campaigns. Whether you’re looking for organic traffic competitive analysis, keyword research, backlink tracking, or keyword monitoring you will get almost every detail or data about your website, marketing, and advertising efforts with SEMrush.

This is a professional SEO tool best suited for those who want to use SEO and content marketing as the main marketing strategy for their traffic and business growth. Also, best for those running paid marketing or advertising campaigns online.

In Semrush SEO software you will get 50+ small tools and functions for SEO, content marketing, market research, advertising, and social media.

The use of software or tools is very important to remain competitive, automate marketing and increase productivity and reduce the cost and time consumption in online marketing.

There are so many SEO software and tools out there and also have alternatives to all the above. I have not added all of them yet. But I think all of the above is enough for any small business and medium size business to start growing their organic traffic and business.

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